The Tealium iQ Tag Management system provides an intuitive interface that empowers digital marketers to easily add, remove, and modify tags or pixels from all vendors in real-time, without IT dependency.
The abundance of third party tags on a site has quickly become a challenge for organizations. Most organizations are reliant upon IT or external agencies for tagging, which makes deploying and managing tags a slow process. This makes matters complicated for web analytics and marketing departments to keep sites competitive. An effective tag management solution accelerates page load time by off-loading excessive code, it allows you to quickly deploy, test and manage tags, and it ensures accuracy and legal compliance of tag data collection. With the Tealium iQ Data Layer, all event and transaction data can be leveraged in a fast and scalable manner, allowing for the management of tags across all digital touchpoints within a unified, intuitive interface.