By Gregory Smyth Typography’s Role in Conversions Though there’s a lot of focus placed on broad site architecture and content strategy, typography does not receive that same focus. Yet type choices have a material effect on profitability as well as…
By Gregory Smyth White space is crucial for the website design that converts because it improves readability, user experience, and a professional and elegant feel by creating visual breathing room that elevates focus while also directing user focus towards areas…
By Gregory Smyth To some degree, companies have learned how to treat Google as the be-all and end-all to success at internet marketing with a well-structured website design. Most think that ranking number one will result in plentiful sales, and…