landing page

By Gregory Smyth Millions are spent annually by companies on market studies, analytics, and creative strategy to fine-tune customer behavior. But what seems so straightforward when you’re the customer on a website becomes less visible when you’re the marketer developing…

By Gregory Smyth Why Landing Pages Matter Landing pages are typically the first point of interaction for customers who click on ads, social ads, or search ads. They’re designed with only one thing in mind, which is to direct visitors…

By Gregory Smyth What Are Hero Shots in Website Design? Hero shots are a graphical representation of your web page’s reason for existence – the product or service that you are selling. The name sounds odd, but it is not…

By Gregory Smyth Common Errors on Landing Pages The tight production schedules and many different variations of landing pages often mean they cause you more trouble than any other page on your website. However tempting it may be to simply…

By Gregory Smyth Your landing page is typically the most important aspect of your site’s architecture. Even if the site is otherwise professionally designed, technically sophisticated, and visually appealing, the conversion will be impacted by a poorly designed landing page…

By Wolfgang Jaegel and Gregory Smyth Campaign landing pages have to achieve a lot of things. They need to immediately grab — and hold — the visitor’s attention, reinforce the campaign message or offer, direct visitors into appropriate conversion scenarios…