By Gregory Smyth The Role of Color in Website Design Color is one of the most primal elements of a website’s look, but unfortunately, it is also one of the elements that is chosen most on an ad-hoc basis. The…
By Gregory Smyth Why Ad Copy Matters in Paid Search Marketing Most of the mechanics of paid search engine marketing are beneath the consumers’ radars. Your prospects do not care that you paid for Google ads, which keywords you chose…
By Gregory Smyth Ninety-nine percent of the process of internet marketing and search engine optimization is to build sales and is focused on the pre-conversion process of stating your message clearly and attractively, so that qualified prospects decide to buy…