By Gregory Smyth The terms white hat and black hat within SEO are often not as clear-cut as they might seem. Tactics that were once perfectly acceptable are now penalized, and the boundaries continue to shift as algorithms evolve. Today,…
By Gregory Smyth If you’ve created a robust pay-per-click campaign, there will be an immediate spike in traffic, customers, and conversions upon launching. However, after that initial surge dies down, the real challenge starts. In order for you to maintain…
By Gregory Smyth To some degree, companies have learned how to treat Google as the be-all and end-all to success at internet marketing with a well-structured website design. Most think that ranking number one will result in plentiful sales, and…
By Gregory Smyth Knowing your customer and selling the product’s benefit and not the product itself to the customer are basic marketing rules. Not many people care about the streamlining of a vacuum cleaner bag, but there are plenty of…
By Gregory Smyth Most businesses depend on the necessity to rank higher in Google search as the basis for search marketing campaigns. Customers can be overseas, geographically distant, or located in highly competitive markets where search engine optimization (SEO) is…
By Wolfgang Jaegel and Gregory Smyth If you haven’t read Part I of our series on the don’ts of SEO, please go to Part I here Cloaking in SEO and Why It Violates Google’s Webmaster Guidelines Cloaking, also known as…
By Wolfgang Jaegel and Gregory Smyth Author’s note: Please note that we neither encourage nor endorse nor suggest the use of any of the techniques discussed in this article. What we can tell you is that we do not use…
By Wolfgang Jaegel and Gregory Smyth There are many SEO myths and rumors, and an abundance of search engine information, much of it contradictory. Some SEO myths are based upon techniques that were effective years ago but definitely no longer…
By Gregory Smyth I once read that the average person living in a modern industrialized society is exposed to as many different pieces of information in a single day as a person living 100 years ago would have seen in…
By Wolfgang Jaegel and Gregory Smyth Search Engine Optimization (SEO) is becoming increasingly important in online marketing. Search Engine Optimization covers a wide range of activities, all of which share a common goal: increasing an organization’s online return on investment…