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10 Important Issues in Page Tagging for Web Analytics

By Gregory Smyth Most savvy business owners are now aware of the need to track and assess the return on investment of internet marketing and search engine optimization initiatives, and may have web analytics tools in place to do so…

Driving Business Growth with Analytics and User Engagement 

By Gregory Smyth The transition to interactive, user-centric sites has transformed the internet and the very fabric of doing business, and the use of analytics tools also evolve along with it. Consumers now increasingly purchase products from marketplaces such as…

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