Singapore-based Hotel Chain Meritus Discovers the Merits of Inetasia's Webtrends Managed Service Platform

Singapore, October, 2009

Inetasia, a leading Asia-based internet consultancy, recently launched a new website analytics offering in Singapore; Webtrends Managed Services. Meritus Hotels & Resorts, based in Singapore, was among the first to take up the offering from Inetasia. The internet marketing consultancy is known as one of the leading online promoters of Asian hotels.

The launch of Inetasia's Webtrends Managed Service (WMS) platform has already begun making a big impact on business in the region. Meritus Hotels & Resorts was among the first to sign up to the new web analytics service after the official WMS launch in Singapore.

Inetasia has been the regional distributor for Webtrends web analytics products for several years now. CEO Gregory Smyth said "the progression to a Webtrends Managed Service provider is natural, and something that clients have been asking after for a long time". The service allows companies to benefit through:

The market-leading website analytics technology of WebTrends Removing the cost of software and hardware from web analytics activities Making website analytics implementation a simple 5 minute tagging task Providing better data accuracy Enabling business streamlining - fewer resources and unexpected cost spikes are encountered with the WMS platform. A simple monthly management fee is all that is required.

Mr Smyth said of the Meritus deal that "Inetasia is considered the regional expert in internet marketing for hotel chains - we're glad to be able to extend our skills to the Meritus chain. Meritus will start seeing results from their Webtrends Managed Service contract in the coming months".

Inetasia is offering a free one-week trial of the Webtrends Managed Service to interested companies across Asia. Managers can sign up for a free trial at the Free WMS Demo page.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com