Inetasia Partners with AB Tasty In Asia to Personalize User Experiences & Drive ROI

HONG KONG, OCTOBER 5, 2020 - Inetasia, one of Asia's leading performance marketing agencies, has partnered with AB Tasty, adding the global experimentation and personalization engine into its best-in-class Marketing Technology stack. Inetasia's blend of proprietary technology and exclusive partnerships allows the Technology stack to deliver solutions across all digital touchpoints throughout the user journey - from impression to conversion.

Inetasia combines almost two decades of Internet solutions, Analytics, Digital Marketing and Consultancy, and looks to grow alongside AB Tasty in the Personalization, Experimentation and Conversion Optimization space. Inetasia is headquartered in Hong Kong, with offices in Singapore, Bangkok and Taipei. First established in 2001, Inetasia has been involved in multi-lingual organic optimization and paid media for over a decade and Inetasia has a proven track record in helping clients integrate, measure and improve online initiatives.

Throughout the Asia-Pacific region, Intetasia will work with its Asian clients to adopt the AB Tasty platform. AB Tasty provides feature management, experimentation and personalization solutions which will complement the Inetasia offering, presence and expertise in optimization throughout Asia.

"This partnership is a natural extension of our extensive optimization capability and experience. We set out to build the best-in-class marketing technology stack," says Inetasia Solutions CEO Gregory Smyth, "and AB Tasty is perfectly aligned with our approach, as we aim to help current and new clients increase ROI."

Matt Filios, VP of Global Channels and Alliances: "We are excited to work with Inetasia, as a digital solutions leader in southeast Asia, as we continue our expansion globally."

About Inetasia

Inetasia provides enterprise digital solutions that integrate, measure and quantify online initiatives for our clients. Founded in 2001, Inetasia has a rich history as one of Asia's early Internet solutions providers. As proprietary developer of the Campaign Sherpa solution, and official Amplitude, Tealium and AB Tasty partners in Asia, Inetasia is a leader in the ever-evolving digital measurement landscape encompassing mobile, social, and web. Our professional services experts offer a range of products and solutions that have helped many of Asia's top enterprises optimize their digital marketing efforts in a multichannel digital world. Inetasia's Asia-Pacific headquarters are located in Hong Kong with multilingual digital measurement expertise, account managers and technical support engineers located in key Asian locations.

Inetasia staff provide local, multi-lingual support and a proven track record of success in helping some of the most recognized and respected organizations and brands across Asia achieve their goals. Our flagship clients include Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, iFast Financial, Global Sources, Thai Airways International, Minor International, GCP Hospitality, Asian Development Bank, Six Senses, and China Light and Power.

For more information, please contact Gregory Smyth, CEO
[email protected]

About AB Tasty

AB Tasty is a global leader in feature management, experimentation and personalization solutions, helping businesses launch better products faster and drive more conversions, engagement and revenue on all their digital assets and channels. We provide marketing, product and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding customer experiences, aligned with business KPIs. AB Tasty's customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, YSL Beauty, as well as more than 900 global enterprises. To learn more, please visit www.abtasty.com