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Inetasia Solutions

Build - Market - Analyze - Discover the latest Internet strategies to significantly improve your online presence! (Hong Kong)

Location :
American Club (Peking Room), Floors 48-49, Exchange Square Two, Central, Hong Kong
Date :
Tuesday September 23rd, 2008
Time :
08.45 am - 12.00 pm and 14.30 pm - 17.30 pm
Cost :
$300 HKD per seat

Agenda

Time    
08:45 - 09:00 am : Registration
09:10 - 09:20 am : Opening remarks - Gregory Smyth, CEO, Inetasia Solutions Limited
09:20 - 09:40 am : DIGITAL MARKETING - The Value of Content
  • On Site Optimization
  • Off Site Optimization
  • Benefits of Press Release Syndication
  • Benefits of Article Syndication
  • Benefits of Social Networking
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
09:40 - 10:00 am : DIGITAL MARKETING - Viral Marketing
  • What is so Appealing about Viral Marketing?
  • Which Viral Tactics Get "Great Results"
  • Price Ranges - Microsites, Video Clips, Games/Quiz
  • Case Study - Accor Hotel Group
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
10:00 - 10:20 am : MEDIA AND VIDEO
  • The You tube Effect
  • RIA and RSS Up Close
  • Broadcast Media
  • Measuring and Optimizing Video, RSS & Podcast
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
10:20 - 10:40 am : Coffee Break
10:40 - 11:00 am : WEBTRENDS 8.5 - Latest Release
  • Importance of Web Analytics
  • Having Analytics is not the same as Understanding Analytics
  • New Web 2.0 and Testing Reports
  • Calculated Measures
  • Accurately identify visitors across domains
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
10:40 - 11:00 am : CASE STUDY - ReturningHope.com
  • Site Overview
  • Role of Demographics
  • Key Phrase Basket
  • Launching Various Campaigns
    • You tube
    • Press Releases
    • EDM's
    • Search Engine Optimization
    • PPC
  • Measuring your online campaigns using WebTrends - Discover where visitors get confused and drop out!
  • Properly calculate "unique visitors" and conversion rate.
  • Refining online campaigns to maximize ROI
  • Monetization - Assigning dollar values to site behaviour
Speaker : Brian Dardzinski, CEO, Returning Hope
11:45 - 12:00 pm : Q & A
Speaker : All Speakers
12:00 pm : Closing Remarks
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited.

Seats are limited. Please reserve a seat no later than September 19th, 2008.

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