Tealium AudienceStream connects customer data into a single, streamlined channel to give users a true, 360-degree view of their customers. AudienceStream is an industry-leading platform that helps organizations take action through better targeting.
Tealium AudienceStream takes tag management to the next level, by helping organizations focus on acting on customer data rather than simply collecting and analyzing it. Digital businesses use, on average, more than 20 different customer data tools that are often unconnected. The result can lead to separate segmentation strategies and an incomplete customer profile. AudienceStream allows users to connect all of its customer data in one single, streamlined channel, resulting in better segmentation and better marketing precision. Dig deep into the data by stitching together complete customer profiles. Harness data to take action and to engage with customers in real-time across all touchpoints, while at the same time optimizing marketing spend through custom audience segmentation.
Tealium AudienceStream is an easy to use interface that enables you to set up custom segments so you can enhance customer targeting. A key aspect of AudienceStream is its ability to bridge the gap between client side and server side so customers can be segmented to better understand their behavior and attributes. AudienceStream is a key tool in segmenting visitors on websites and mobile apps as well as gaining an understanding of customer flow on websites and optimizing conversion. It’s the perfect tool to understand and identify the customer when they land on the website or mobile app and trigger other marketing tools to drive conversion.
AudienceStream's profile enrichment allows offline attributes to be brought back into the browser and to be used to power a new level of personalization. In addition, the ability to centralize data distribution beyond client-side technologies has elevated that platform to more than just marketing stakeholders. You can unlock powerful new Use Cases, including bespoke integrations so you can stitch data about your user's behaviors from online activity to sales that are later made over the phone. AudienceStream is ideal for centralizing your data and activating your audiences in real time through your existing MarTech stack.
AudienceStream is solving a growing number of business questions every day. Within the platform you can target the right audiences at the right time with the right action. You can re-engage customers and drive them back to your sites. In addition, you can measure the most successful touchpoints for a given segment, and use this to drive target conversions. Make business decisions based on real time data as well as improving accuracy and cost effectiveness of marketing campaigns. Other benefits from all this personalization and data accuracy are key indicators in in driving new product development, identifying new customer types, new markets as well as getting a better understanding of the sources of fraudulent or risky behavior.
Inetasia and Tealium help you invest the upfront time to design and architect your solution, start small, iterate this on measurable success, and grow the complexity of your platform with a clear end game in mind. This helps to assure success so you get successful results with a clear return on your investment in no time. You can start with simple actions like retargeting to drive return visits but AudienceStream lets you set up multi-channel campaigns as well as campaigns to deliver customized onsite messaging and personalized experiences in real time. AudienceStream is enriched with data from all sources so you can easily identify them.
Inetasia are the exclusive Tealium partners in Asia and we have a responsive and thorough deployment team who are committed to ensuring that Tealium is configured to meet your specific needs. Inetasia can help put together Use Cases specific to your requirements and Tealium has over 500 built in connectors for easy integration and if there is one missing that you need it can be built for you.
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