Develop an understanding of how visitors interact with your website through analysis in order to get the right content to the right customer
Site optimization combines the use of Testing, Segmentation, Targeting and Personalization to help improve the effectiveness of your marketing efforts. Webtrends Optimize is a next-generation optimization platform that gives you the necessary tools to execute each of these activities throughout your customer's lifecycle.
Webtrends Optimize gives you the ability to understand visitor behavior by making sense of your raw data. You can then tailor a marketing strategy specific to the needs of your customer. Increasing the amount of relevant experiences delivered to your customer will in turn, increase conversions and lead to rising sales in your business.
Looking to make sense of visitor behavior?
Having trouble determining what segment to target?
These are some of the main business challenges driving companies to search for successful optimization solutions.
Effectively using this solution will allow your business to maximize lift and deliver personalized content based on your marketer's insights.